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Search results for “performance advertising”
Bidding platform Koddi buys a hotel ad tech division from Criteo
12/08/2017
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7:45:17 PM
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Criteo, which bought performance marketing service HookLogic in a $250 million deal in 2016, has sold HookLogic's non-core hotel-focused services to bidding platform Koddi.
TravelNest nabs £3 million seed round, backed by former Skyscanner exec
12/05/2017
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2:30:08 PM
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In the UK at least, 56% of holiday rental dates go unsold due to the complexity required to manage the various listings.
Korean tourism and retail sectors see resurgence following a tense year
11/16/2017
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2:42:34 PM
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Two weeks after China and South Korea formally announced plans to recover their relationship, there are immediate signs of improvement, such as advertisements for airlines and travel agencies.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017
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7:52:48 AM
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Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
MICE platform Eventown closes B round financing
08/09/2017
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11:18:57 PM
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Eventown aims to be a Ctrip for the B2B corporate travel sector.
Travel apps need a data-centric approach to marketing
07/19/2017
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1:16:36 PM
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A data-centric approach is promoted to mobile app marketing, it utilizes meaningful in-app events across the user lifecycle by properly leveraging and analyzing deep data points to drive retention, engagement and revenue.
Priceline Group breaks $100 billion market value mark
07/28/2017
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8:36:04 PM
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Priceline Group, the world's largest online travel agency, saw its market value rise above USD 100 billion (100.66 billion) on July 26.
How Marriott and Kayak are using voice-activated assistants for hotel guests
07/26/2017
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3:41:53 PM
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As Kayak develops its "Alexa Skill" to let users book a hotel, Marriott is putting the voice-activated assistant to work on room service.
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